William Grant & Sons make and market many of the world's best-known premium liquor and spirit brands. In a short time, they added several new brands to their portfolio, which exponentially expanded their scope of marketing activities.
Download now and see how this growing beverage brand, with a distrbuted field sales team, centralized the management and production of marketing, training and operational materials to:
- coordinate all creative and third party vendors
- decrease cost per event by 25- 40% per order
- save more than $3 Million by reducing obsolescense
- improve satisfaction from field reps
- ensure brand compliance across distributed team
- improve ordering technology at the local level